Case Study Bass Pro Shops Essay - 726 Words

Case Study: Bass Pro Shops Bass Pro Shops is a privately held sporting goods and outdoor goods store headquartered in Springfield, Missouri. In addition to the Outdoor World store, Bass Pro Shops has over 15 large retail stores in the U.S. It also owns and operates subsidiaries such as Tracker Boats, Big Cedar Lodge, and Redhead. Bass Pro Shops is known for a large selection of hunting, fishing, and other outdoor gear. History Founded by John Morris in 1972, Bass Pro Shops was born out of a fishing tackle business that sold homemade bait and worms, located in the back of a Brown Derby liquor store. Bass Pro Shops mailed its first catalog in 1974. It soon became the worlds largest mail order sporting goods store. In 1984,†¦show more content†¦include R.E.I., Cabelas, Eastern Mountain Sports, Gander Mountain, L.L. Bean, Sierra Trading Post, Sport Chalet, Archery USA, Back Country Outfitters, and Sportsmans Warehouse, as well as national sporting goods retailers such as Academy Sports Outdoors, Sports Authority, Big 5 Sporting Goods, and Dicks Sporting Goods, and a host of other local independent retailers. Competition Strengths: • Archery USA and Back Country Outfitters sell highly specialized items that Bass Pro Shops does not. • Many people prefer the smaller stores, not wanting to deal with the vastness of Bass Pro Shops. • R.E.I. challenges Bass Pro with its in-store hands on equipment testing. • Cabelas family-owned catalog company provides direct competition to Bass Pro Shops because of the amount of their catalog sales (estimated to be about the same as Bass Pros $1.25B). • L.L. Bean offers excellent customer service and high end goods that beat the Bass Pro Shop lines. 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